MINI win a major coup for Jakarta team
Just a few months after opening their doors, The Campaign Palace Jakarta have added iconic car brand MINI to their creative roster following a four-way pitch.
This is the first time MINI has appointed a creative agency in Indonesia, and it follows the launch of the brand by BMW Group in July 2011 at the Indonesia International Motor Show. Commenting on the win, Adam Lau, General Manager, The Campaign Palace Jakarta said, “MINI is fun, cheeky and creative; and is the epitome of a brand that challenges convention. The Campaign Palace Jakarta prides itself as a fun and creative boutique challenger agency for challenger brands like MINI. This is the perfect partnership!”
The agency will create campaigns for all MINI models available in Indonesia, as well as any future new model launches. The Palace will also be supporting MINI Indonesia’s distributor Maxindo as part of its creative duties.
According to Ramesh Divyanathan, President Director of BMW Group Indonesia, The Palace “showed great understanding of the MINI brand and of the Indonesian market. These are crucial elements as we are still in the initial stages of establishing MINI in Indonesia.
This is the second major new business win for the agency since its launch.
- Andrew Dowling