Brand Asset Valuator - Smart Metrics for Entrepreneurial Decisions
How do you manage what you can't measure?
What value are investments that are not linked to returns?
These are two of the most critical challenges currently facing brand management. A brand is too valuable an asset to manage without the help of smart metrics to help make the smartest decisions. By adopting a clear definition of a brand and precisely measuring it in a way that is linked to financial performance, marketers can gain an edge in making more intelligent brand decisions.
BrandAsset Valuator® is a unique global database of brands. Just as important as the measures it contains on 48 image attributes, or the brand health, pricing power, consideration, and loyalty data, are the models that explain their meaning. Models designed or improved over the last 18 years by academic and marketing luminaries.
Now housed within our Consulting Group, the first Australian BAV study was conducted in 1993. Findings for our 2011 study of 1359 brands will be available shortly.
For further information contact Keith Newton on 02-9368-5038
or follow this link: http://bacaus.com.au/index.php